The freshness score of content is one of the many ranking factors used by Google.Encourage customers to review your business on Yelp and validate it.Fill out as much information as possible to boost visibility.This is the most important step once your business is claimed and verified.If you do find a listing for your business, click to start the claim process. If your business isn’t listed, you can add it to Yelp. Like Google My Business, before you can customize and add content to your business listing, you need to claim it.Once completed, maintenance takes little time. Yelp is one of the most trusted websites for online reviews for local businesses. Use Google My Business to see how customers search for your business and where they are from.Show off your products and company culture.Businesses that do receive 42% more requests for driving directions from Google Maps than those that don’t.Reviews that mention products and services lend to that optimization and can help your business show up for specific local product or service searches, according to Search Engine Watch.Reviews can influence the visibility of your local business in online search.Businesses that verify their listings are twice as likely to be considered reputable by consumers.Accessing insights about how people found your business, how many people called using the listed number, and how people searched for your business.Customizing and maintaining your business information.Some benefits become available once you claim your listing, including:.If a listing does not exist for your company, you can create a listing and submit it for verification and approval. Like other business listings, such as Yelp, you have to claim your listing before you can manage and optimize it.Claim your business, otherwise you won’t show up on local maps and listings.Claiming and optimizing these business listings is of critical importance for a local business. But, without taking the time to claim your listing, you won’t have a chance to hold on to one of the top coveted positions. So… Google My Business can be a real SEO big win for a small business. The remainder of the organic results get pushed down. For that reason, if there are local results to help a search user then those are going to be featured prominently at the top of the search results.Ī quick search for “salon” will show map listings of local salons, reviews and Google My Business listings for local establishments fitting that search term. Google’s goal is always to show the most relevant, informative results to its users when they make a search query. Guide to Google My Business SEO Optimization Page engagement on Facebook doesn’t boost search rankings, but increases your exposure user’s news feeds.Page likes don’t affect Google search rankings.Emphasize who are and what you offer in the page description.Complete your profile – Take time to completely fill out the “About” section.This displays at the top of the page of the browser and is also served to the user in the search results as a meta title. Your page name doubles as the page title.The first word of your page name is the most significant. Make your page name brandable and memorable.If you’re not using your brand name, use keywords your audience might use when searching.Usernames cannot be transferred or changed, so choose one that you’ll use long term.Create a username that is as close as possible to your business name, brand, or identity of your public figure.Create a vanity URL to match your page name.The minigraphics included in this post were produced by HigherVisibility. Not to mention the potential clients who are searching directly within social media platforms.Ī few simple steps to improve your pages could result in more traffic, leads, and revenue for your business. When correctly optimized, social media profiles and business pages start to rank in search results making it easier for your ideal clients to find you. All import items… But you also need to make sure each social media profile is correctly optimized. When most businesses think about social media, they tend to direct their energies on relationship building, direct customer engagement, content sharing, customer service, and attracting new customers.
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